Goal Setting for 2009
Since it’s a new year, it’s a great time to think about our goals, both business and personal. Our professional success is impacted not only by what happens at work, but how we manage our personal...
View ArticleThe Truth About Display Advertising
If you are reading this, you’re probably expecting to another pundit to start bashing display ads. Sorry to disappoint you but I’m actually going to defend the proverbial step-child of online media...
View ArticleOnline S&M (Strategy and Metrics)
Last week I had the pleasure of speaking at the Online Marketing Summit’s annual conference in San Diego. In my presentation Online S&M (Strategy and Metrics) I focused on 3 things: 1. The need...
View ArticleSeniors on the Web!
I often hear marketers quip “our audiences (seniors) are not online”. The presumption is that seniors are too old to use the computer and they would somehow get lost while navigating the Web....
View ArticleAd Pricing Revolution… or Evolution?
Let’s get ready to rumble!!! There’s a big debate raging in the interactive world about whether advertisers should purchase online ads from Premium Content Providers or their customers / competitors,...
View ArticleOnline Demand Generation – Strategy and Metrics
Online Media Funnel Last week I spoke at the Online Marketing Summit’s tour stop in Houston on Demand Generation. I was scheduled to speak in Dallas and Austin as well, but an unexpected foot injury /...
View ArticleOnline Media and Markets (Interactive Musings 1.1)
Like many, I receive numerous industry email newsletters every day. I tend to skim each edition and see if there’s anything worth noting or acting upon. I thought others might like to read the...
View ArticleSocial Media Roundup (Interactive Musings 1.2)
Last week I put together a summary of stories that I thought would be of interest to those who are in the interactive marketing industry. Here are some other clips relating to Social Media that I...
View ArticleOnline Audiences (Interactive Musings 1.3)
Welcome to Interactive Musings 1.3, the latest summary of stories that I thought would be of interest to those who online marketing. This edition is dedicated to Audiences – where all marketing plans...
View ArticleSocial Media: Shiny Object or Killer App?
While preparing for an interview I was reviewing questions I received from the journalist. One question was “how does your firm leverage social media?” It seems that social media is the latest shiny...
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